Our Strategy



Our Strategic Sphere is Aligned with the Qatar National Vision 2030 and The Moore Global Strategy

  • Our Vision  “Our Vision is to become leaders in the industry by providing Value added services to our clients' businesses”  Where Do we see ourselves? 

  • Our Mission  “We are to lead the Industry through effectively managing the practice by adhering to and promoting International standards and professional business Ethics, whilst preserving our Local Identity.” Why do we exist?

  • Our Strategic Intent " In order for us To meet our Vision, of the first stepping stone for the coming three years is to target  becoming the second choice Firm after the  Big Four League, by being committed to improve and upgrade the quality of services rendered by our firm in Qatar, through effectively managing the practice whilst applying an effective management system offering exceptional professional services to our clients in the MENA region“ what are we aiming to do? And when? 

Our Destination Statement
  • Our Destination statement goes hand by hand with our strategic intent 

  • By 2023 December, we will be the most diversified solution providers serving our clients needs; by implementing international standards.

  • Our focus remains on exceeding the expectations of our clients and partners. By keeping this relationship as a sacred trust, we aim to build a unique trendsetting business model based on four foundation stones:

  1. With an Enhanced Customer Experience through highly customized solutions in Audit, Assurance,  consulting and advisory fields.
  2. With Continuous improvement in business processes through better equipping ourselves with the latest technology trends.
  3. vated human capital to increase satisfaction level of stakeholders involved.
  4. By diversifying our current Line of Business to develop and strengthen long term relationship with our customers.

OUR Values
  1. We are committed to the highest standards of ethics and integrity.
  2. We support and care for the members of our community and their families, concerned public authorities, the environment we inhabit and the society we serve.
  3. In discharging our responsibilities, we do not take professional or ethical shortcuts.
  4. Our interaction with all segments of society must reflect the high standards we profess or recognize.
  5. We have a total commitment to these values, shaping the way we do business for our stakeholders and our community.